HolidayIQ, India’s largest travel community releases, “HolidayIQ Insights: Travel Trend Forecast 2016”, outlining predictions in the Indian travel industry for 2016. HolidayIQ Intelligence is conceived as a series of reports on varying aspects of Indian tourism. The Data Intelligence team at HolidayIQ.com, collates data from multiple user actions of more than 12 million monthly users on the HolidayIQ, analyses and identifies trends that have emerged on domestic vacations in India.
Key findings outlined below:
1. Experience-led travel continues to increase in 2016
Holidays are becoming increasingly experience-led instead of destination led. Activity based travel has expanded to include options for adrenaline junkies to music lovers and from soul seekers to foodies and everyone in between. Trekking, rafting, kayaking, jet skiing, surfing, scuba diving and snorkeling, jungle safaris, food trails, rural tourism, glamping, wildlife immersive among others will be the norm in 2016.
On HolidayIQ, there has been a growing interest in experiential holidays in the last 18-24 months. Travellers sign up for high octane adventure sports including Heli Skiing in Auli (Uttarakhand), Scuba Diving in Netrani Island (in the Arabian Sea), Dune Bashing in Jaisalmer, Hot Air Ballooning in Ranthambore, Sky Diving in Mysore, Zip Lining at Neemrana Fort (Delhi), Spelunking in Meghalaya or Kite Surfing at Morjim Beach (Goa).
2. Evolution of ‘in-trip planning’
Traditionally everything about a holiday – where to go, where to stay, how to reach, what to do, etc. was to be decided before the trip began. The arrival of mobile apps on the travel scene have essentially created a new paradigm in travel planning, the ‘in-trip’ paradigm. Today, travellers decide one or all of the trip planning questions on the go. In 2016, we see overall holiday planning to move gradually from ‘pre-trip’ to ‘in-trip’.
3. Domestic travel is increasingly becoming popular
According to data released by the Ministry of Tourism, Government of India, in 2015, the number of foreign tourists arriving in India is 5.7 million, number of international trips planned by Indians travellers is 18 million and the number of domestic trips planned is 1290.1 million. The scale at which domestic travel is poised to grow is tremendous. Andaman and Nicobar Islands, Wayanad, Shimla, Goa, Jaisalmer, Coorg, Srinagar, Darjeeling, Manali and Ooty are predicted the top domestic hotspots. In international travel; places like Dubai, Maldives, Thailand, Singapore and Bhutan shall pick up.
Note – The above data & context is derived from the article that was published on businesswireindia.com & the insights are driven by HolidayIQ.com